Porn for the Planet?

Came across this site (if you'll pardon the inherint double entendre): F**k For Forest; Environmental Porn!!!! Pornography for environmental protection and awareness!!! Apparently the more well-known environmental charities have been reluctant to take money raised by FFF, for some reason (perhaps they would be happier if they at least kept their sandals on while campaigning?), but I'm all for it myself, being both environmentally-minded and a perv. Eco-friendly porn in a forest - would give the phrase 'getting wood' a whole new meaning. I do wonder what comes next though? FairTrade erotica?