Walking in the air

Irn Bru – “Scotland’s other national drink” – has been almost as smart as Guinness for cool adverts which subvert well known cliches over the years (right back to the 80s when they did a piss-take of the very American Coke ads with breakdancing kids, one of whom does a high five thump on the vending machine, which then lurches forward and gives him a ‘Glasgow kiss’), but this new festive offering taking the mickey out of the sickly sweet Raymond Briggs Snowman ‘walking in the air’ is brilliant: