Hovis the well known UK bakers has announced a new business plan they say will help alleviate both the awful current youth unemployment statistics and benefit the environment at the same time, with a side bonus of increasing the fitness of the nation. They are to scrap their fleet of large lorries spewing out diesel across the land as they cross the whole of the UK to deliver yummy fresh bread to stores and reinstate their classic young lad on a bike local delivery system, which was made famous by Sir Ridley Scott back in his advertising days. This will, the company says, reduce carbon emissions, fuel consumption and lead to a mini boom for bicycle manufacturers and new opportunities for unemployed youth to be gainfully employed and to get fit while providing a service to the community. There is a down side – in the Olde Days many children were pushed to such levels of physical exhaustion cycling their bread deliveries up incredibly steep hills they died of extreme fatigue.
This wasn’t a huge problem back then as the streets of Britain then abounded with cheeky, chirpy orphaned ragamuffin urchins who could be used to replace existing cycle delivery lads as they dropped out. It could be a more of a problem today, but with youth suffering most of all from unemployment in the double dip recession it is thought there will still be more applying than there are cycle available to use, and Liam Fox is already consulting with the government on re-writing employment protection laws for under 25s so it is once more legal to run urchins until they drop, as we did in the glory days of the Rule Britannia Empire (cheers, waves flag, salutes picture of Queen Victoria paddling at Brighton while wearing an “I heart General Gordon” t-shirt) – as some Tory MPs have pointed out, when it was legal to work children to death and whip any who complained of conditions Britain ruled a global empire and was king of industry and world commerce, so perhaps we need to get back to those old-fashioned values.