99.9% need not apply

The Royal Marines are running recruitment ads in cinemas and TV again, which stress how tough the course is (and it certainly is) and that “99.9% need not apply”. While not bashing the Royal Marines, who make most countries special forces look like traffic wardens, it does make me wonder why air such an ad via the biggest mass media available? If you are aiming at .01% of the population but are paying for national advertising isn’t that possibly the worst use of mass media?

16 thoughts on “99.9% need not apply

  1. It is to encourage people to do better and take on the mighty challenge to "BE THE BEST" and i would say yes it is to let the tax payers know that we are the best and when it comes down to it the Army is second to none, so feel safe and watch enjoy your movie 😛 God Bless. Oh and Thoughts and Prayers to two of our brothers who fell in Afgan yesterday.

    "When he reaches the gates of Heaven,
    to Saint Peter he will tell,
    'One more soldier reporting, sir…
    I've served my time in hell"

  2. It is to encourage people to do better and take on the mighty challenge to "BE THE BEST" and i would say yes it is to let the tax payers know that we are the best and when it comes down to it the Army is second to none, so feel safe and watch enjoy your movie 😛 God Bless. Oh and Thoughts and Prayers to two of our brothers who fell in Afgan yesterday.

    "When he reaches the gates of Heaven,
    to Saint Peter he will tell,
    'One more soldier reporting, sir…
    I've served my time in hell"

  3. It is to encourage people to do better and take on the mighty challenge to "BE THE BEST" and i would say yes it is to let the tax payers know that we are the best and when it comes down to it the Army is second to none, so feel safe and watch enjoy your movie 😛 God Bless. Oh and Thoughts and Prayers to two of our brothers who fell in Afgan yesterday.

    "When he reaches the gates of Heaven,
    to Saint Peter he will tell,
    'One more soldier reporting, sir…
    I've served my time in hell"

  4. It is to encourage people to do better and take on the mighty challenge to "BE THE BEST" and i would say yes it is to let the tax payers know that we are the best and when it comes down to it the Army is second to none, so feel safe and watch enjoy your movie 😛 God Bless. Oh and Thoughts and Prayers to two of our brothers who fell in Afgan yesterday.

    "When he reaches the gates of Heaven,
    to Saint Peter he will tell,
    'One more soldier reporting, sir…
    I've served my time in hell"

  5. What does "99.9% need not apply mean" ? i need to know because its for my college homework thanks alot natasha x

  6. What does "99.9% need not apply mean" ? i need to know because its for my college homework thanks alot natasha x

  7. What does "99.9% need not apply mean" ? i need to know because its for my college homework thanks alot natasha x

  8. What does "99.9% need not apply mean" ? i need to know because its for my college homework thanks alot natasha x

  9. Natasha, it means pretty much what it says – 99.9% of applicants simply will not be up to the incredibly high standards of the Royal Marines, they're a pretty rarified breed, only a tiny fraction of applicants will make the grade. Its why they are the best

  10. Natasha, it means pretty much what it says – 99.9% of applicants simply will not be up to the incredibly high standards of the Royal Marines, they're a pretty rarified breed, only a tiny fraction of applicants will make the grade. Its why they are the best

  11. Natasha, it means pretty much what it says – 99.9% of applicants simply will not be up to the incredibly high standards of the Royal Marines, they're a pretty rarified breed, only a tiny fraction of applicants will make the grade. Its why they are the best

  12. Natasha, it means pretty much what it says – 99.9% of applicants simply will not be up to the incredibly high standards of the Royal Marines, they're a pretty rarified breed, only a tiny fraction of applicants will make the grade. Its why they are the best

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